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Maksym Paraska is a London-based, Ukrainian-born fintech marketing expert with 20+ years of experience helping fintech and e-commerce brands grow through data-driven performance, CRM, and AI-powered strategies.

He is the Founder and Managing Director of Bandera Agency (est. 2022), a specialist fintech marketing agency that partners with banks, lenders, payment platforms, and digital finance companies across Europe, the U.S., CIS, and emerging markets. Before launching the agency, Maksym served as Chief Commercial Officer (2019–2023) and Chief Marketing Officer (2017–2019) at online-lending pioneer Moneyveo, where he built and led the marketing function through a period of rapid international expansion.

Crowned FinAwards 2022 Best Marketing Director and now a juror for both PSM Awards 2024 and the landmark 40th BIMA Awards 2025, he is a sought-after speaker at industry stages from Innovate Finance Global Summit to SummerCon 2025. Away from the podium, Maksym writes a popular 3-minute weekly newsletter on Marketing & AI and remains committed to social impact — designing award-winning CSR programmes for Moneyveo and co-founding humanitarian initiatives such as Hurtom.

His approach to fintech marketing combines deep commercial understanding with a relentless focus on measurable outcomes. Whether it is building full-funnel performance systems, deploying CRM and lifecycle automation at scale, or integrating generative AI into marketing workflows, Maksym leads with data and delivers with creativity.

Awards & Industry Recognition

• FinAwards “Best Marketing Director”, 2022
• PSM Awards 2024 Jury Member (Marketing & FinTech innovation)
• BIMA Awards 2025 Judge for digital excellence in the UK’s 40-year-old tech awards
• BIMA Member since 1 June 2023

Thought Leadership & Speaking

• The MarTech Summit online panel host in February 2025 and The MarTech Summit London event speaker in November 2025
• “Smart Influence: Using AI & Digital Strategy to Build Fintech Brand Authority” — SummerCon 2025, London
• Author of a 3-minute weekly newsletter on Marketing & AI and regular contributor on Medium (topics include fintech trends, branding & AGI)

Community & CSR

• Designed Moneyveo’s shift from ad-hoc charity to systematic CSR, funding the Dacha Centre for children with cancer and financial-literacy initiatives with universities and Ukraine’s Ministry of Digital Transformation
• Co-founder of Hurtom charity, coordinating humanitarian aid projects

Quick Facts

• Born: October 1981, Ukraine; UK resident
• Nationality: Ukrainian; operates primarily from London
• Specialisms: Fintech growth, performance marketing, CRM, generative AI, digital transformation
• Languages: Ukrainian (native), English (fluent)